CMO Adoption Of Key Digital Marketing Capabilities, March 2014 [CHART]
This CMO-specific data release builds on the initial report released last year. Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years. Based on a survey of 524 CMOs from around the world and across 19 industries. Source: IBM Institute for Business Value [PDF]
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