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Archive for March 24, 2014

CFOs & CIOs Who Have Changed Business Strategy Due To Big Data, August 2013 [CHART]

By David Erickson | March 24, 2014

Nearly two-thirds of CFOs and CIOs in the Americas had changed their business strategy because of big data.

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Most Important Areas Of Online Marketing Focus, 2012-2014 [CHART]

By David Erickson | March 24, 2014

In 2012, big data wasn’t even in the picture. By 2013, the first year the response was an option, more than one-third of marketers chose it.

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Top Industries By Branded Video Views Worldwide, 2013 [TABLE]

By David Erickson | March 24, 2014

The consumer packaged goods industry saw the most video ad views, with over 2.22 billion.

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Global Branded Video Ad Views, 2009-2013 [CHART]

By David Erickson | March 24, 2014

Branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013.

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Most Effective Online Video Distribution Channels, March 2014 [CHART]

By David Erickson | March 24, 2014

2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.

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Most Common Purchases On Mobile Phones, Tablets & PCs, March 2014 [TABLE]

By David Erickson | March 24, 2014

The vast majority of mobile phone and tablet owners have purchased products and services on their devices.

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Millennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]

By David Erickson | March 24, 2014

Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.

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CMO Adoption Of Key Digital Marketing Capabilities, March 2014 [CHART]

By David Erickson | March 24, 2014

Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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