Archive for March 24, 2014
CFOs & CIOs Who Have Changed Business Strategy Due To Big Data, August 2013 [CHART]
Nearly two-thirds of CFOs and CIOs in the Americas had changed their business strategy because of big data.
Read MoreMost Important Areas Of Online Marketing Focus, 2012-2014 [CHART]
In 2012, big data wasn’t even in the picture. By 2013, the first year the response was an option, more than one-third of marketers chose it.
Read MoreTop Industries By Branded Video Views Worldwide, 2013 [TABLE]
The consumer packaged goods industry saw the most video ad views, with over 2.22 billion.
Read MoreGlobal Branded Video Ad Views, 2009-2013 [CHART]
Branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013.
Read MoreMost Effective Online Video Distribution Channels, March 2014 [CHART]
2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.
Read MoreMost Common Purchases On Mobile Phones, Tablets & PCs, March 2014 [TABLE]
The vast majority of mobile phone and tablet owners have purchased products and services on their devices.
Read MoreMillennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
Read MoreCMO Adoption Of Key Digital Marketing Capabilities, March 2014 [CHART]
Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.
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