TV Ad Effectiveness By Category In 2013 [TABLE]

By David Erickson | March 21, 2014

Notes: TV Ad Effectiveness: Casual dining tops the list this year, taking the top spot from Appliances. Ads are scored on attributes such as Persuasion, Relevance, Information, Attention, Change, Desire and Watchability. Source: Ace Metrix

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Posted in Advertising, Consumer Behavior, Television Advertising and tagged Alcohol Marketing, Apparel Marketing, Automotive Marketing, Beer Marketing, Financial Services Marketing, Fitness Marketing, Health Care Marketing, Insurance Marketing, Personal Care Marketing, Pet Marketing, Pharmaceuticals Marketing, Restaurant Marketing, Retail Marketing, Technology Marketing, Telecommunications Marketing