Chart - Share Of Online Ad Views By Device & Duration

Long-form video ad views were more popular than short- and medium-form videos on mobile phones and tablets, indicating that consumers are becoming more comfortable watching longer content like movies and TV shows on mobile devices. One-fifth of long-form digital video ad views took place on a tablet, compared with 4% of short- and medium-form views. Mobile phone views were somewhat closer, with such a device claiming 14% of long-form ad views and 12% of views during short- and medium-form content. Read the rest at eMarketer.