Brands' Top Challenges Using Twitter, March 2014 [CHART]

Chart - Brands' Top Challenges Using Twitter

Notes: While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided. Based on a survey conducted March 1-12 among 1,112 US respondents using Twitter as a marketing tool. Source: Social Media Marketing University

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