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Archive for March 21, 2014

Streaming Video Sites UK Residents Use, February 2013-February 2014 [TABLE]

By David Erickson | March 21, 2014

While physical video sales dropped in the United Kingdom in 2013, digital video saw a rise of over 40%.

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New Mobile Ad Revenue Share Worldwide By Company, 2012-2014 [TABLE]

By David Erickson | March 21, 2014

Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013.

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Global Mobile Online Ad Spending, 2012-2018 [CHART]

By David Erickson | March 21, 2014

Last year, global mobile ad spending increased 105.0% to total $17.96 billion.

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Millennials' & Xers' Multiscreen Use, March 2014 [CHART]

By David Erickson | March 21, 2014

For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use.

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When Smart Phone Users Check Email, March 2014 [CHART]

By David Erickson | March 21, 2014

For half of smartphone owners aged 18-39, their phone has become the primary device on which they open their emails.

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Brands' Top Challenges Using Twitter, March 2014 [CHART]

By David Erickson | March 21, 2014

While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided.

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TV Ad Effectiveness By Category In 2013 [TABLE]

By David Erickson | March 21, 2014

Casual dining tops the list this year, taking the top spot from Appliances.

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Share Of Online Ad Views By Device & Duration, Q4 2013 [CHART]

By David Erickson | March 21, 2014

One-fifth of long-form digital video ad views took place on a tablet, compared with 4% of short- and medium-form views.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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