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Archive for March 20, 2014

Share Of Daily Time Spent With Major Media By UK Adults, 2010-2014 [TABLE]

By David Erickson | March 20, 2014

Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013.

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UK Adults' Average Daily Time Spend With Major Media, 2010-2014 [TABLE]

By David Erickson | March 20, 2014

The average UK adult will spend more than 8.5 hours each day consuming media in 2014.

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Instagram Photos With Faces Attract More Likes & Comments [VIDEO]

By David Erickson | March 20, 2014

Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.

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US Online Video Ad View Completion Rates By Ad Length, Q4 2013 [CHART]

By David Erickson | March 20, 2014

Fifteen-second ads run during long-form content saw a 92% completion rate, compared with 75% for short-form videos.

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US Online Ad Views Growth By Duration, Q3 – Q4 2013 [CHART]

By David Erickson | March 20, 2014

According to data from FreeWheel, ads served through the company’s network during long-form digital videos jumped 86% year over year in Q4 2013.

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Top Metrics To Measure Engagement, November 2013 [CHART]

By David Erickson | March 20, 2014

86.2% of US agency and marketing executives said that engagement was a priority for their company.

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Concentration Of Search Click Activity, Q4 2012 vs Q4 2013 [CHART]

By David Erickson | March 20, 2014

Based on an analysis of activity on PCs only, clicks are more highly concentrated for organic than paid search.

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US Radio Revenues, 2012 vs 2013 [TABLE]

By David Erickson | March 20, 2014

Digital was the fastest-growing segment, up 16% for the year and offsetting spot’s 1% decline.

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Multi-Channel Video Trends, 2013 [CHART]

By David Erickson | March 20, 2014

Video subscription trends for cable, satellite, telephone and multi-channel video.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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