Not surprisingly, video viewing is a far more prevalent activity for tablet than smartphone owners, according to a newly-released report from Digitalsmiths, which finds that not only are tablet owners more apt to watch video content on their devices, but they also spend significantly more time doing so, likely influencing the preferred types of content they watch. The amount of time device owners spend watching video content remains fairly low, though.
When it comes to smartphones, about 6 in 10 respondents to the survey – undertaken among US and Canadian adults in Q4 2013 – said they rarely (20.6%) or never (39.7%) watch TV shows, movies, or video content on their device during the average week. Of the rest, a plurality 20.8% say they watch less than one hour per week. (For what it’s worth, Nielsen now estimates that smartphone owners watch less than 1-and-a-half hours of video per month.) Read the rest at MarketingCharts.