The UK internet audience is close to full saturation and is not expected to grow significantly in the coming years. By now, most people who want to go online already do so, according to a new eMarketer report, “UK Internet Users: 2014 Complete eMarketer Forecast.”
Similarly, eMarketer expects increases in the social network user base to begin to plateau in the coming years.
Growth has also started to moderate among digital video viewers. Between 2013 and 2014, the number of digital video viewers will rise 5.7%, equating to 2.0 million additional people watching video over the internet at least monthly. This year, nearly three-quarters of the internet population will do so, a share that will barely budge by 2018. Read the rest at eMarketer.