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Archive for March 18, 2014

US Out-Of-Home Ad Revenues Grow, Q2 2011 – Q4 2013 [CHART]

By David Erickson | March 18, 2014

Q4 2013 marks the 15th consecutive quarter of year-over-year revenue growth, with restaurants (+11%) the fastest-growing category.

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Online Video Viewer Growth In The UK By Age, 2012-2018 [TABLE]

By David Erickson | March 18, 2014

By 2016, the absolute number of 18- to 24-year-olds watching digital video will begin to decline.

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Online Video Viewers In The United Kingdom, 2012-2018 [TABLE]

By David Erickson | March 18, 2014

Between 2013 and 2014, the number of digital video viewers will rise 5.7%.

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Suspicious Display Ad Traffic Worldwide, H1 2013 vs H2 2013 [CHART]

By David Erickson | March 18, 2014

The portion of exchange-based ads served that were flagged for suspicious activity fell from 20% in H1 2013 to 13% in H2 2013.

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Suspicious American Ad Traffic By Device, 2013 [CHART]

By David Erickson | March 18, 2014

Over six in every 10 ad impressions served online in the US in Q4 2013 were done so to suspicious, nonhuman agents.

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Factors Contributing To Retweetability, March 2014 [CHART]

By David Erickson | March 18, 2014

Photos averaged a 35% boost in retweets across the 5 areas examined – TV, news, music, government and politics, and sports – followed by videos, which averaged a 28% increase.

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Weekly Time Spent With Various Devices, March 2014 [CHART]

By David Erickson | March 18, 2014

In terms of individual activities, TV is the clear-cut winner: US adults spend more than 27 hours a week watching TV.

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Types Of Mobile Video Content, March 2014 [CHART]

By David Erickson | March 18, 2014

About 6 in 10 smrt phone users said they rarely (20.6%) or never (39.7%) watch TV shows, movies, or video content on their device during the average week.

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News Site Engagement By Referral Source, Q2 2013 [CHART]

By David Erickson | March 18, 2014

Not surprisingly, direct visitors to new sites were the most engaged with the site.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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