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Archive for March 17, 2014

How American Men Research New Brands Of Grooming Products, August 2013 [TABLE]

By David Erickson | March 17, 2014

More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.

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US Online Ad Spending Growth By Channel, 2012-2018 [TABLE]

By David Erickson | March 17, 2014

US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads.

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Primary Roles Of Various Channels In Customer Journey, March 2014 [CHART]

By David Erickson | March 17, 2014

Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).

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10 Least Engaging Brand Of 2014 [CHART]

By David Erickson | March 17, 2014

Quiznos, with its score of 57% trails Subway (93%) in the quick-service restaurant category by a significant margin.

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Variety Of TV Channels Viewers Typically Watch, March 2014 [CHART]

By David Erickson | March 17, 2014

Almost 9 in 10 American and Canadian adults said they feel they watch the same channels over and over again.

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Information Sources Millennials Trust Most, March 2014 [CHART]

By David Erickson | March 17, 2014

Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.

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Spaniards' Top 10 Online Activities, December 2013 [CHART]

By David Erickson | March 17, 2014

Over 62% said they watched TV less because of the time they spent online.

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Devices Spaniards Use To Go Online, December 2013 [CHART]

By David Erickson | March 17, 2014

68.9% said they had used the internet for more than 10 years, and 84.4% said they accessed the web several times each day.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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