Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%), if survey results [PDF] from Edison Research and Triton Digital are to be trusted. The study – which measured adoption of 10 different social networking platforms – also found that 30% of 12-24-year-olds have used Vine. But it’s still Facebook-owned properties that take the lead among youth: 80% have a personal profile on Facebook, while 53% have a personal account on Instagram.
The results are interesting given recent research into adoption of these various platforms. While a recent Piper Jaffray study found that Twitter had moved ahead of Facebook as teens’ “most important” social network, Instagram was actually the fastest-moving platform on that measure, and could emerge as teens’ most important platform in Piper Jaffray’s next bi-annual study. Read the rest at MarketingCharts.