Americans' Familiarity With Bitcoin, January 2014 [CHART]
Despite recent buzz, awareness of the bitcoin among US consumers remains low, as does the propensity to use it as a digital payment method. In a December 2013 Bloomberg poll of US adults, 42% of respondents correctly identified the term bitcoin as a virtual currency, although 46% weren’t sure what it was, and 12% misidentified it as either an iPhone app or an Xbox game.
A January 2014 survey of US adults conducted by research firm GfK and online financial publication TheStreet found even fewer respondents—just shy of one in four—were familiar with the virtual currency. Read the rest at eMarketer.