March 14, 2014 - e-Strategy Trends

Just 18% had used or would consider using bitcoins or similar alternative currencies.

42% of respondents correctly identified the term bitcoin as a virtual currency, although 46% weren’t sure what it was.

56% of TV ad buyers liked the idea of digital video ad convergence because it would give them a missing piece.

TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.

What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?

Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%).

Each generation favors allowing gays and lesbians to marry to a greater degree than at any point this century.

SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).

Domestic travelers in the UK were more than twice as likely to use their smartphones to find restaurants (60%) than those traveling abroad (29%).

Archive for March 14, 2014