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Archive for March 14, 2014

Americans' Comfort With Virtual Currency By Age, January 2014 [TABLE]

By David Erickson | March 14, 2014

Just 18% had used or would consider using bitcoins or similar alternative currencies.

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Americans' Familiarity With Bitcoin, January 2014 [CHART]

By David Erickson | March 14, 2014

42% of respondents correctly identified the term bitcoin as a virtual currency, although 46% weren’t sure what it was.

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Benefits Of Online Video Ad Convergence With TV, September 2013 [TABLE]

By David Erickson | March 14, 2014

56% of TV ad buyers liked the idea of digital video ad convergence because it would give them a missing piece.

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US Media Ad Spending Share By Media, 2012-2018 [CHART]

By David Erickson | March 14, 2014

TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.

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Top Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]

By David Erickson | March 14, 2014

What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?

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Most Popular Social Networks Among Younger Millennials, March 2014 [CHART]

By David Erickson | March 14, 2014

Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%).

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Americans' Attitudes Toward Select Social Issues By Generation, March 2014 [CHART]

By David Erickson | March 14, 2014

Each generation favors allowing gays and lesbians to marry to a greater degree than at any point this century.

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SMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]

By David Erickson | March 14, 2014

SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).

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Leading Smart Phone Activities By UK Travelers, November 2013 [CHART]

By David Erickson | March 14, 2014

Domestic travelers in the UK were more than twice as likely to use their smartphones to find restaurants (60%) than those traveling abroad (29%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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