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Archive for March 13, 2014

UK Travelers' Mobile Phone Status While Traveling, January 2014 [CHART]

By David Erickson | March 13, 2014

When UK travelers visited another EU country, many of them switched off their mobile phones.

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Effective Social Media Tactics According To Fast-Growth SMBs, November 2013 [CHART]

By David Erickson | March 13, 2014

Hypergrowth SMBs in North America had seen the most success in branding, cited by nine in 10.

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Fast-Growth North American SMB Channel Spending, November 2013 [CHART]

By David Erickson | March 13, 2014

Nearly three-quarters of hypergrowth SMBs in North America had increased spending on social media and social ads.

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US Video Ad Spending, 2012-2018 [CHART]

By David Erickson | March 13, 2014

Digital video ad spending also grew quickly last year, up 44.5% to $4.18 billion.

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US RTB Online Display Ad Spending, 2012-2018 [CHART]

By David Erickson | March 13, 2014

Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013.

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Net US Online Display Ad Revenue By Company, 2012-2016 [TABLE]

By David Erickson | March 13, 2014

AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates.

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Smart Phone Share Of American Mobile Subscribers, October 2011 – January 2014 [CHART]

By David Erickson | March 13, 2014

During the 3-month average ending in January 2014, some 66.8% of mobile subscribers in the US owned a smart phone.

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Average Number Of Facebook Friends By Age, 2013 vs 2014 [CHART]

By David Erickson | March 13, 2014

Roughly two-thirds of Americans aged 12 and older have a social networking profile, up from 62% last year.

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Millennials & Boomers Willingness To Share Personal Data, March 2014 [CHART]

By David Erickson | March 13, 2014

6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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