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Archive for March 12, 2014

Influencers' Expectations Of Brands, January 2014 [CHART]

By David Erickson | March 12, 2014

About three in 10 respondents said they expected brands to provide them with material they could use when producing their own content.

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Marketers Collaborating With Influencers, January 2014 [CHART]

By David Erickson | March 12, 2014

Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.

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Importance Of Integrated Multiscreen Communications, August 2013 [CHART]

By David Erickson | March 12, 2014

Two-thirds of marketers spent up to 25% of their media budget on integrated multiscreen campaigns.

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Barack Obama Job Approval By Race & Generation [CHART]

By David Erickson | March 12, 2014

The political views of Millennials differ significantly across racial and ethnic lines.

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Millennials' Approval Of Obama's Job Performance, 2010-2014 [CHART]

By David Erickson | March 12, 2014

50% of younger Millennials (ages 18 to 25) and 47% of older Millennials (26 to 33) approve of the way Obama is handling his job as president.

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How Americans Perceive Themselves By Generation [CHART]

By David Erickson | March 12, 2014

Only 49% of Millennials say the phrase A Patriotic Person describes them very well—with 35% saying this is a Perfect description.

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Americans' Belief In God By Generation [CHART]

By David Erickson | March 12, 2014

Not only are Millennials less likely than older generations to be affiliated with any religion, they are also less likely to say they believe in God.

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Youth vs Senior Presidential Voting Patterns, 1972-2012 [CHART]

By David Erickson | March 12, 2014

Millennials continue to view the Democratic Party more favorably than the Republican Party.

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Americans' Perceptions Of The Differences Between Political Parties By Generation [CHART]

By David Erickson | March 12, 2014

Not only do half of all Millennials choose not to identify with either political party, just 31% say there is a great deal of difference between the Republican and Democratic parties.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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