How do TV, online and mobile video viewers compare in terms of age, household income and race? Nielsen offers some insights in its latest cross-platform report, with the results mostly unsurprising but useful nonetheless. In short, TV viewers skew older than online video viewers, who in turn skew older than smartphone video users. And while TV’s audience also leans more towards lower-income groups than the online and smartphone video audiences, it’s just as racially diverse as the online video audience.
In terms of age, the adult (18+) TV audience is more than twice as likely to be aged 55 and older (45% share) than it is to be aged 18-34 (21% share). Those figures are basically flipped among the smartphone video viewing crowd, of whom 43% are aged 18-34 compared to 18% aged 55 and up. Read the rest at MarketingCharts.