Non-Hispanic internet users were most reliant on their smartphones for local shopping, with 38.0% saying they used them every day. And although smartphones were the second most popular device among Hispanics, they were still utilizing them more than non-Hispanics. Approximately 42% of Hispanics turned to their smartphones each day for information about local offerings.
It’s likely Hispanics were using these digital devices to do research on social media. With the exception of Facebook, they overindexed on all social networks for local shopping during Q3 2013. While Hispanics used Facebook for local shopping more than any other channel, non-Hispanics used it slightly more. Read the rest at eMarketer.