US Hispanics are avid digital consumers who overindex on smartphone usage, and new research shows that many are turning to their bundle of devices every day to learn more about local products and services.
Research published by BIA/Kelsey in February 2014 reported that US Hispanic internet users relied on digital devices for local shopping far more than their non-Hispanic counterparts.
Tablets were Hispanics’ preferred device, with 52.5% of respondents reporting they used them daily for local shopping in Q3 2013. Less than 30% of non-Hispanic consumers did the same. Read the rest at eMarketer.