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Archive for March 10, 2014

Video Viewers By Age, December 2013 [CHART]

By David Erickson | March 10, 2014

The adult (18+) TV audience is more than twice as likely to be aged 55 and older (45% share) than it is to be aged 18-34 (21% share).

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Suspicious US Web & Mobile Traffic In 2013 [CHART]

By David Erickson | March 10, 2014

A remarkable 61% of US web activity was deemed suspicious during Q4 2013, solidly passing the majority threshold it first attained a quarter earlier.

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Pinterest Mobile Referrals, January 2013 – January 2014 [CHART]

By David Erickson | March 10, 2014

Pinterest’s mobile site is referring more traffic to brands, and those visitors are spending more per order.

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UK Retail & Retail eCommerce Sales, 2012-2017 [TABLE]

By David Erickson | March 10, 2014

Nearly 73% of the UK population ages 14 and older will make a digital purchase this year.

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Sources UK Online Shoppers Used To Research Products, December 2013 [CHART]

By David Erickson | March 10, 2014

Only 10% of respondents consulted social networks when researching potential purchases.

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Information Sources US Hispanics Trust For Local Products Or Services, Q3 2013 [CHART]

By David Erickson | March 10, 2014

55.7% of Hispanic internet users considered the information they got from their Facebook friends to be credible.

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Social Networks US Hispanics Use For Local Shopping, Q3 2013 [CHART]

By David Erickson | March 10, 2014

While Hispanics used Facebook for local shopping more than any other channel, non-Hispanics used it slightly more.

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Devices US Hispanics Use For Daily Local Shopping, Q3 2013 [CHART]

By David Erickson | March 10, 2014

Tablets were Hispanics’ preferred device, with 52.5% of respondents reporting they used them daily for local shopping in Q3 2013.

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The Collaborative Economy Participants, March 2014 [CHART]

By David Erickson | March 10, 2014

Neo-Sharers are those who have in the past year used at least one of several emergent sharing services, such as Etsy, Arbnb and Kickstarter.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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