The mobile phone is proving to be indispensable in the UK when organizing a holiday. Of the 1,550 UK smartphone owners surveyed by mobile payments and marketing group Weve, nearly nine in 10 used their phones to research and plan their vacations.
The top travel-related activities conducted via smartphone were looking for hotels, searching for flights and comparing prices. Searching holidays in general was also cited by more than four in 10 respondents. Despite the value the mobile phone has in organizing trips, the bulk of transactions were made on a desktop or laptop, and half of those who didn’t book via smartphone said this was due to sites not being optimized for mobile use. Read the rest at eMarketer.