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Archive for March 7, 2014

Retailers Belief In Mobile's Influence Over Consumers’ Purchases, March 2014 [CHART]

By David Erickson | March 7, 2014

Almost half of retailers believe that mobile influences consumers’ purchases more than half of the time.

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Coupon Source Preferences By Generation, March 2014 [CHART]

By David Erickson | March 7, 2014

While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.

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Online Radio Reach & Consumption, 2008-2014 [CHART]

By David Erickson | March 7, 2014

Some 36% of Americans aged 12 and up listen to online radio on a weekly basis, up from 33% last year and 29% a year earlier.

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Time Spent Online By Device, February 2013-January 2014 [CHART]

By David Erickson | March 7, 2014

Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.

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Mobile Behavior By UK Travelers, November 2013 [CHART]

By David Erickson | March 7, 2014

Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.

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Auto Ads That Prompted Consumer Research, May 2013 [CHART]

By David Erickson | March 7, 2014

At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,

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Social Media Complaint Response Time, February 2014 [CHART]

By David Erickson | March 7, 2014

While around one in five respondents said they rarely or never responded to negative social buzz, most marketers did—and quickly.

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Marketers Who Have Established Strategy For Negative Social Comments, February 2014 [CHART]

By David Erickson | March 7, 2014

Among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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