Ellen DeGeneres Oscars Selfie Tweet Reach [ANIMATED HEATMAP]
Of the people who interacted with the Ellen DeGeneres tweet, 22% had not created any content on Twitter in the previous seven days. And >50% had created less than 5 interactions on Twitter. It’s amazing what can happen when a popular celebrity asks you to tweet.
If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
To illustrate this point, Twitter’s data team created an 60-second animated map to show all of the Twitter activity from the night. You’ll notice that at 22:00, when Ellen shares her selfie, the map lights up. Read the rest at Klout. Click here to watch the map.