CMOs' Expanding Roles & International Relationships, March 2014 [TABLE]
CMOs are maintaining a strong focus on revenue goals as they seek to demonstrate their business value in a variety of ways, from qualitative sales feedback to lead data, pipeline impact generated by marketing and marketing involvement in sales opportunities. That’s according to a recent study from Heidrick & Struggles and Forrester Research that finds 6 in 10 CMOs to be expanding their leadership and influence in general business strategy.
Indeed, CMOs responding to the study feel that their experience with strategy (91%) and general management (72%) sets them up for an enhanced role within the organization. Read the rest at MarketingCharts.