Rising time spent with mobile applications over the past year means that Americans now spend more time on a monthly basis with apps than they do accessing the internet from desktops, says comScore in new data. That threshold was passed for the first time in January, per the data, when Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop and the remaining 8.3% using mobile browsers.
Mobile apps surpassed desktop in January on the back of a 9.3% month-over-month increase in total minutes spent. Desktop web access declined by 1.7% during that span, while total time spent accessing the web via mobile browsers slipped by 3.1%. Read the rest at MarketingCharts.