Some 95% of agency respondents to a Q4 2013 survey indicate that they’re interested in using streaming/online video in their clients’ campaigns, up from 85% during Q3. The survey, conducted by STRATA, also found 65% of agencies reporting greater interest in the medium than a year earlier, and 6 in 10 believing that an online video impression is equal to a TV impression. YouTube is easily the top video choice for agencies, with 81% expressing interest. But other sites are also garnering some attention.
Of those, Hulu is tops, with 40% of respondents reporting an interest in using the site for client campaigns, followed by Netflix (27%), Instagram Video (19%) and Vine (14%). Read the rest at MarketingCharts.