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Archive for March 6, 2014

Americans' Time Spent Online By Device, February 2013-January 2014 [CHART]

By David Erickson | March 6, 2014

Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.

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CMOs' Expanding Roles & International Relationships, March 2014 [TABLE]

By David Erickson | March 6, 2014

CMOs responding to the study feel that their experience with strategy (91%) and general management (72%) sets them up for an enhanced role within the organization.

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Agency Interest In Streaming/Online Video, March 2014 [CHART]

By David Erickson | March 6, 2014

Some 95% of agency respondents to a Q4 2013 survey indicate that they’re interested in using streaming/online video in their clients’ campaigns, up from 85% during Q3.

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African-Americans' Attitudes Toward Advertising, March 2014 [TABLE]

By David Erickson | March 6, 2014

African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.

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Ellen DeGeneres Oscars Selfie Tweet Reach [ANIMATED HEATMAP]

By David Erickson | March 6, 2014

Watch an animated heatmap of how Ellen DeGeneres’ a-list selfie at the Oscars spread across the world through Twitter.

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Top Website Types UK Households With Children Visit, December 2013 [CHART]

By David Erickson | March 6, 2014

UK households with children were 26% more likely than the average household to visit information sites online.

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UK Youth Mobile Behaviour, January 2014 [TABLE]

By David Erickson | March 6, 2014

75% of UK child and teen tablet users employed their device in order to learn things.

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Media Consumption Channels Used By Hispanics, September 2013 [CHART]

By David Erickson | March 6, 2014

US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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