SMBs’ Top-Rated Lead Sources, March 2014 [CHART]
After releasing lists revealing SMBs’ most effective social channels and traditional media advertising types, BIA/Kelsey is at it again, this time detailing the sources that SMBs consider best for leads. The data shows that there’s nothing quite like the sound of a person’s voice: calls and in-person interactions are rated as “excellent” lead sources by the highest proportion of respondents. But SMBs are enthusiastic about online forms, too. Read the rest at MarketingCharts.