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Archive for March 5, 2014

Devices B2B Decision-Makers Use To Search For & Consume Content, April 2013 [TABLE]

By David Erickson | March 5, 2014

30% of B2B decision-makers around the world consumed B2B content on their tablets.

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How B2B Salespeople Use Tablets, January 2014 [CHART]

By David Erickson | March 5, 2014

B2B marketers were most likely to report successfully using tablets in sales to either walk through customer presentations or demo solutions to customers.

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Reach Of Ellen DeGeneres Oscars Selfie Tweet [INFOGRAPHIC]

By David Erickson | March 5, 2014

This infographic from Twitter illustrates the reach of Ellen DeGeneres’ celebrity selfie tweet.

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The #Oscars2014 On Twitter [INFOGRAPHIC]

By David Erickson | March 5, 2014

This infographic by themediaoctopus.com illustrates Twitter activity about the 2014 Academy Awards.

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How People Interact With Media Brands On Twitter [INFOGRAPHIC]

By David Erickson | March 5, 2014

This inforgraphic from newsworks.org.uk illustrates how Twitter users interact with journalism organizations.

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Email Marketing Performance By Daypart, Q4 2013 [TABLE]

By David Erickson | March 5, 2014

That emails sent during off-peak hours – when the volume of emails was lowest – enjoyed the best response rates.

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SMBs’ Top-Rated Lead Sources, March 2014 [CHART]

By David Erickson | March 5, 2014

Some 28% of small to medium sized businesses rated calls an excellent lead source, while another 38.4% rated them good (66.4% combined).

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Customer Experience Ratings, 2011-2014 [CHART]

By David Erickson | March 5, 2014

Among 268 companies measured, 37% achieved an excellent (7%) or good (30%) rating on the Temkin Experience Rating scale, a figure unchanged from last year.

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Americans' Video Viewing Habits, March 2014 [TABLE]

By David Erickson | March 5, 2014

53% of respondents to the survey agreed that they record live video content in order to skip ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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