Marketers Who Use Analytics For Social Media Marketing, January 2014 [CHART]
The rise in social media analytics tools has satisfied marketer demand for a way to measure and gather insights from social marketing efforts.
Nearly two-thirds of organizations in North America have adopted them, according to a January 2014 study by Demand Metric sponsored by NetBase. And this group responded quickly to the release of such tools—over half of takeup had occurred in the previous two years. Read the rest at eMarketer.