How Marketing Pros Use Social Media Analytics, January 2014 [CHART]

By David Erickson | March 4, 2014

Chart - How Marketing Pros Use Social Media Analytics

Now that they have them, how are marketing professionals using social media analytics tools for optimization? The top response among those polled by Demand Metric was campaign tracking (60%). This was followed by brand analysis (48%) and competitive intelligence (40%). Read the rest at eMarketer.

Posted in Analytics, Social Media Analytics, Social Media Marketing and tagged , , , , , ,