Email Volume Growth Trends, Q2 2012-Q4 2013 [CHART]
Brands aren’t letting up in their email activity, finds the latest quarterly email benchmark report from Experian Marketing Services, which details a 11.2% year-over-year increase in brands’ email volume during Q4. That’s the fourth consecutive quarter of double-digit increases, with each quarter also registering an uptick in open rates, though that increase was marginal at best this past quarter.
It’s not surprising to see increased email activity during the holiday season, of course, but the 11.2% increase is a year-over-year one, and comes after Q4 2012′s own year-over-year increase in volume of 5.2%. Read the rest at MarketingCharts.