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Archive for March 4, 2014

Products/Services Bought On Smart Phone By European Shoppers, March 2013 [CHART]

By David Erickson | March 4, 2014

The top categories of products purchased through smart phones included clothes and accessories, books, electronics and appliances, and tickets.

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EU-5 Consumers Who Are Comfortable Buying Online, October 2013 [CHART]

By David Erickson | March 4, 2014

The UK had by far the highest confidence levels, with 70% saying they felt secure when making online payments and fewer than 10% saying they disagreed.

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Customers' Leading Priorities, August 2013 & February 2014 [CHART]

By David Erickson | March 4, 2014

Superior product quality was the top priority among US marketers.

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Marketers' Challenges Measuring Social Media, January 2014 [CHART]

By David Erickson | March 4, 2014

The No. 1 obstacle cited by respondents was staffing, funding or resources, at 55%.

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How Marketing Pros Use Social Media Analytics, January 2014 [CHART]

By David Erickson | March 4, 2014

The top way in which marketers were using social media analytics was campaign tracking (60%).

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Marketers Who Use Analytics For Social Media Marketing, January 2014 [CHART]

By David Erickson | March 4, 2014

Nearly two-thirds of organizations in North America have adopted social media analytics.

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Benefits Of Real-Time Marketing According To Companies & Agencies, March 2014 [CHART]

By David Erickson | March 4, 2014

About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that real-time marketing is essential as behavior, device, place and time come together.

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Email Volume Growth Trends, Q2 2012-Q4 2013 [CHART]

By David Erickson | March 4, 2014

There was a 11.2% year-over-year increase in brands’ email volume during Q4.

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Top Ways Companies Fail Aging Consumers, March 2014 [CHART]

By David Erickson | March 4, 2014

51% said it is difficult to find advertising that reflects older consumers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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