Chart - American Females' Brand Interaction Via Social Television

Facebook and Twitter were the social networks female internet users were most likely to use during the Academy Awards, cited by 82.15% and 61.23% of respondents, respectively. More than four in 10 respondents said they were likely to interact with brands tweeting during televised cultural events, and an additional 48.42% said they would do so if the brand said something funny or interesting. Read the rest at eMarketer.