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Archive for March 3, 2014

Online Video Ad View Growth By Content Genre, Q4 2013 [CHART]

By David Erickson | March 3, 2014

Online video continues to grow quickly, with video views up 31% year-over-year in Q4 and video ad views up a similar 30%.

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Top 5 Reasons For Using Responsive Web Design [INFOGRAPHIC]

By David Erickson | March 3, 2014

This infographic from Genetech illustrates five reasons you should adopt responsive web design.

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Mobile Gamers' In-Game Purchase Behavior [INFOGRAPHIC]

By David Erickson | March 3, 2014

About 50 percent of revenue comes from the top 10 percent of the players who do make purchases.

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German Tablet Users By Age, 2014 [CHART]

By David Erickson | March 3, 2014

Tablet penetration was highest (34%) among adults 30 to 49—a demographic segment likely to be employed and enjoying some disposable income.

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German Tablet Users, 2012 & 2014 [CHART]

By David Erickson | March 3, 2014

In Germany, 18 million people are now tablet users—26% of all consumers ages 14 and older.

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American Females' Brand Interaction Via Social Television, February 2014 [CHART]

By David Erickson | March 3, 2014

Facebook and Twitter were the social networks female internet users were most likely to use during the Academy Awards, cited by 82.15% and 61.23% of respondents, respectively.

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Why American Women Engage With Social Television, February 2014 [CHART]

By David Erickson | March 3, 2014

97% said they would use social media while viewing the Oscars.

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US Retail eCommerce Sales Share, 2009-2013 [CHART]

By David Erickson | March 3, 2014

eMarketer estimates that eCommerce sales capture only 5.78% of total retail sales in the US, but they influence a much higher percentage.

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US Shopping Cart Abandonment Rates, Q1 2012-Q4 2013 [CHART]

By David Erickson | March 3, 2014

Despite the best efforts of retailers, shoppers abandon their digital shopping carts roughly two-thirds of the time.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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