The study, which polled more than 1,600 self-identified social media users in college from around the country, also found that the majority of pictures sent through Snapchat by this group are selfies. Roughly 50% of men said they send a selfie at least half the time, and 70% of women said the same. (The study certainly supports Oxford Dictionaries’ decision to make “Selfie” the word of the year in 2013.)
The study included some not-so-surprising information — for example, most college students use Snapchat on Friday and Saturday evenings. But it also included some interesting data that could bode well for Snapchat’s financial future. Read the rest at Mashable.