February 28, 2014 - e-Strategy Trends

The majority of pictures sent through Snapchat by college students are selfies.

87% of American adults now access the internet in some form.

Search accounted for 32.6% of website visits, up from 29.8% a year earlier, and leaps and bounds ahead of both email (2.7%) and social (1.1%).

In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors.

Teens were slightly less likely than that to say they were using a console to play video games.

More than six in 10 13- to 17-year-olds reported using their game consoles at home to access the internet—just as many as were using their desktop computers to do so.

Cellphones were the top device owned by US teen and millennial internet users, surpassing computer and radio ownership.

Among adults, 87% use the internet, email, or access the internet via a mobile device, up a couple of points from a similar study conducted in May last year, which at the time represented a new high point.