Daily Mobile Activities, February 2014 [CHART]
Smartphone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices, finds a new survey from ExactTarget. And while a recent Nielsen study suggests that daily time spent with mobiles is closer to one hour, the researchers indicate that smartphone owners just “can’t seem to put them down.” Here’s some insight into what mobile owners are doing on a day-to-day basis on their devices.
According to the ExactTarget survey, respondents indicate that the top daily activities on smartphones are accessing email (91%) and text messaging (90%), while for tablet owners, searching on the internet (70%) and accessing email (69%) are most prevalent. Read the rest at MarketingCharts.