Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Daily Mobile Activities, February 2014 [CHART]

By David Erickson | February 27, 2014

Chart - Daily Mobile Activities

Smartphone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices, finds a new survey from ExactTarget. And while a recent Nielsen study suggests that daily time spent with mobiles is closer to one hour, the researchers indicate that smartphone owners just “can’t seem to put them down.” Here’s some insight into what mobile owners are doing on a day-to-day basis on their devices.

According to the ExactTarget survey, respondents indicate that the top daily activities on smartphones are accessing email (91%) and text messaging (90%), while for tablet owners, searching on the internet (70%) and accessing email (69%) are most prevalent. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Email Marketing, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Television, Technographics, Video Games, Video Marketing and tagged eReaders, Mobile Email, Mobile Gaming, Mobile Social, Movie Marketing, Multitainment, Music Marketing, Smart Phones, Tablets, Television, Television Marketing, Text Messaging

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
February 2014
M T W T F S S
 12
3456789
10111213141516
17181920212223
2425262728  
« Jan   Mar »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube