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Archive for February 27, 2014

Consumers Reactions To Service Experiences, February 2014 [TABLE]

By David Erickson | February 27, 2014

Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience.

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Daily Mobile Activities, February 2014 [CHART]

By David Erickson | February 27, 2014

Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.

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Online Activities Performed By TV Viewers, November 2013 [TABLE]

By David Erickson | February 27, 2014

Searching the internet for information was the most common activity conducted while watching TV.

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Multitainment Devices, November 2013 [CHART]

By David Erickson | February 27, 2014

Three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.

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US Twitter User Penetration By Age, 2012-2018 [TABLE]

By David Erickson | February 27, 2014

Percentagewise, 25- to 34-year-olds are more into Twitter than teens, and in 2014, they’ll also represent nearly double the number of users.

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US Twitter Users & Penetration, 2012-2018 [TABLE]

By David Erickson | February 27, 2014

By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month.

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Consumers’ Most Important Mobile Ad Elements, February 2014 [CHART]

By David Erickson | February 27, 2014

According to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an unwillingness on the part of respondents to click on ads even when they’re relevant to their interests.

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Types Of Organizations People Trust With Their Data, February 2014 [CHART]

By David Erickson | February 27, 2014

Few consumers in the US and UK actively trust various types of organizations with their data.

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Male Attitudes Toward Shopping, February 2014 [TABLE]

By David Erickson | February 27, 2014

More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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