Archive for February 27, 2014
Consumers Reactions To Service Experiences, February 2014 [TABLE]
Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience.
Read MoreDaily Mobile Activities, February 2014 [CHART]
Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.
Read MoreOnline Activities Performed By TV Viewers, November 2013 [TABLE]
Searching the internet for information was the most common activity conducted while watching TV.
Read MoreMultitainment Devices, November 2013 [CHART]
Three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.
Read MoreUS Twitter User Penetration By Age, 2012-2018 [TABLE]
Percentagewise, 25- to 34-year-olds are more into Twitter than teens, and in 2014, they’ll also represent nearly double the number of users.
Read MoreUS Twitter Users & Penetration, 2012-2018 [TABLE]
By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month.
Read MoreConsumers’ Most Important Mobile Ad Elements, February 2014 [CHART]
According to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an unwillingness on the part of respondents to click on ads even when they’re relevant to their interests.
Read MoreTypes Of Organizations People Trust With Their Data, February 2014 [CHART]
Few consumers in the US and UK actively trust various types of organizations with their data.
Read MoreMale Attitudes Toward Shopping, February 2014 [TABLE]
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household.
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