Chart - Mobile Ad Content Most Likely To Convert Restaurant Customers

When choosing where to dine, it comes down to the menu, not the restaurant, according to a December 2013 study by JiWire.

More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant. Sales or coupons, often considered good methods to drive restaurant traffic, ranked second, at 24%, and location was actually third—indicating that people may be willing to drive a little farther to get something that looks tasty. Read the rest at eMarketer.