Facebook’s acquisition of mobile messaging service WhatsApp has sparked many conversations about the mobile messaging landscape in general. A February 2014 press release from Juniper Research forecast that by 2018, instant messaging (IM) apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages. But revenues from such apps would total just over $3 billion to claim only 2% of mobile messaging revenues.
While IM apps boast high traffic volumes, Juniper Research said this was due to the fact that users typically send more “chats” with information that may be included in one SMS/MMS message. Other factors such as group conversations and emoticons also fuel traffic. While traffic may continue to rise, generating revenues remains a challenge. Read the rest at eMarketer.