Chart - Daily Engagement Rate With Mobile Social Apps Among Android Users

Despite the varying audience sizes in each region, engagement with Facebook and WhatsApp appeared to be following a similar trend in the US and worldwide. In January 2014, Strategy Analytics AppOptix found that among US Android users polled who had a Facebook app, 63% engaged with the app each day, compared with 36% engagement for those who used WhatsApp. Read the rest at eMarketer.