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Archive for February 26, 2014

Global Programmatic Ad Pricing Trends, January 2013 vs January 2014 [CHART]

By David Erickson | February 26, 2014

Social eCPM’s were 24% higher in January 2014 than they were a year earlier.

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The Evolution Of News & Social Media [INFOGRAPHIC]

By David Erickson | February 26, 2014

This infographic by the University of Florida Online tracks the parallel evolution of major news and social media outlets.

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US Restaurant Mobile Ad Features, Q4 2013 [TABLE]

By David Erickson | February 26, 2014

Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad.

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Mobile Ad Content Most Likely To Convert Restaurant Customers, December 2013 [CHART]

By David Erickson | February 26, 2014

More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant.

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Daily Engagement Rate With Mobile Social Apps Among Android Users, January 2014 [CHART]

By David Erickson | February 26, 2014

Among US Android users polled who had a Facebook app, 63% engaged with the app each day, compared with 36% engagement for those who used WhatsApp.

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Global WhatsApp Users By Region, 2013 [CHART]

By David Erickson | February 26, 2014

More than 200 million people worldwide now use WhatsApp regularly, according to a February 2014 blog post by GlobalWebIndex, and this figure jumped 175% last year.

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IM App Share Of Mobile Messaging Traffic Worldwide & Revenue, 2018 [CHART]

By David Erickson | February 26, 2014

By 2018, it’s expected that instant messaging apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages.

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Frequency Of Email Testing [CHART]

By David Erickson | February 26, 2014

64% of B2C organizations routinely track tests through the entire funnel.

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Top 10 US Markets By Concentration of Wealthy Millennials, February 2014 [TABLE]

By David Erickson | February 26, 2014

Washington, DC enjoys the largest concentration of wealthy Millennials.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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