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Top Email Marketing Tactics Worldwide, February 2014 [CHART]

By David Erickson | February 25, 2014

Chart - Top Email Marketing Tactics Worldwide

As mobile-only viewership becomes the norm, marketers are recognizing the need to optimize emails for mobile, but are they acting on it? Results from a February 2014 study by Ascend2 suggest they’re not. Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices. This was the least popular response, trailing tactics such as content marketing and targeted emails. Read the rest at eMarketer.

Posted in Content Marketing, Email Marketing, Mobile Behavior, Mobile Marketing, Social Media Marketing and tagged A/B Testing, Autoresponders, Drip Marketing, Email Behavior, Email Nurturing, Mobile Email, Personalization, Segmentation

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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