Top Email Marketing Tactics Worldwide, February 2014 [CHART]
As mobile-only viewership becomes the norm, marketers are recognizing the need to optimize emails for mobile, but are they acting on it? Results from a February 2014 study by Ascend2 suggest they’re not. Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices. This was the least popular response, trailing tactics such as content marketing and targeted emails. Read the rest at eMarketer.