Last month, comScore reported a change in the way it counted Facebook video views, including Vine videos uploaded to Facebook and – less significantly – auto-play content in the News Feed. As a result, the number of video views on the platform more than tripled to 3.75 billion in December. Now the latest figures show that video views on Facebook grew to almost 5 billion in January, even as total video content views dipped from December’s peak.
That 5 billion figure is more impressive given that it’s from desktops and notebooks only; Facebook’s transition to a primarily mobile platform means that the inclusion of mobile counts would likely boost that figure by a significant amount. Read the rest at MarketingCharts.