Recently, comScore issued a report about Millennials, and now it’s Nielsen’s turn. In its report, Nielsen covers a lot of ground, from online to offline habits, structuring its analysis around some myth-busting findings. But of particular interest are the statistics made available regarding the demographics of this oh-so-coveted generation, described as “diverse, expressive and optimistic.”
First off, a quick note about the definition of a Millennial, which as this article describes, can take many forms. In its report, Nielsen refers to Millennials as being between the ages of 18-36, noting that their behavior may not be homogenous. In some cases, Nielsen breaks the age bracket down into younger (18-27) and older (27-36) Millennials. Read the rest at MarketingCharts.