Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Hispanics' Sharing Propensity & Influence, February 2014 [CHART]

By David Erickson | February 25, 2014

Chart - Hispanics' Sharing Propensity & Influence

A recent study released by ShareThis in partnership with Mindshare and Unilever contains some intriguing data regarding Hispanics’ propensity for social sharing, as well as the influence those sharers have. While it’s probably not too big a surprise to find that Hispanic consumers share content more often than non-Hispanics, the extent of the difference – along with the influence the shares carry – is noteworthy.

In fact, based on an analysis of online social behavior data from more than 42 million unique users across nearly 70 million sharing events over a 4-month period, the study determines that Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often. (The study defines a share as “the specific act of posting a piece of web content on a social channel, such as Facebook or Twitter.”) Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Demographics, Ethnic Marketing, Latinx, Online Behavior, Social Media Marketing, Social Sharing and tagged Arts Marketing, Automotive Marketing, Beauty Marketing, Beverage Marketing, Education Marketing, Entertainment Marketing, Fashion Marketing, Fitness Marketing, Food Marketing, Government Marketing, Health Care Marketing, Home & Garden Marketing, Hospitality Marketing, Parenthood, Political Marketing, Technology Marketing, Travel Marketing

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
February 2014
M T W T F S S
 12
3456789
10111213141516
17181920212223
2425262728  
« Jan   Mar »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube