Hispanics' Sharing Propensity & Influence, February 2014 [CHART]

A recent study released by ShareThis in partnership with Mindshare and Unilever contains some intriguing data regarding Hispanics’ propensity for social sharing, as well as the influence those sharers have. While it’s probably not too big a surprise to find that Hispanic consumers share content more often than non-Hispanics, the extent of the difference – along with the influence the shares carry – is noteworthy.

In fact, based on an analysis of online social behavior data from more than 42 million unique users across nearly 70 million sharing events over a 4-month period, the study determines that Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often. (The study defines a share as “the specific act of posting a piece of web content on a social channel, such as Facebook or Twitter.”) Read the rest at MarketingCharts.