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Archive for February 25, 2014

Hispanics' Sharing Propensity & Influence, February 2014 [CHART]

By David Erickson | February 25, 2014

Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.

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eCommerce Site Visit Share By Device, Q4 2012-Q4 2013 [CHART]

By David Erickson | February 25, 2014

When it comes to mobile commerce, there continues to be one dominant player: the iPad.

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Percent Of Projects Using Marketing Analytics, February 2014 [CHART]

By David Erickson | February 25, 2014

Qn average, only 32.5% of projects use analytics, a slight improvement from the past couple of biannual studies, where usage has hovered around the 30% mark.

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Top Email Marketing Tactics Worldwide, February 2014 [CHART]

By David Erickson | February 25, 2014

Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.

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Desktop vs. Mobile eCommerce Generated By Email Marketing, Q4 2013 [CHART]

By David Erickson | February 25, 2014

Mobile email’s share of all opens grew 5% last quarter to claim 55% of the total.

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Top Marketing Priorities For 2014 [CHART]

By David Erickson | February 25, 2014

In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.

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American CMOs' Social Media Spending Plans, February 2014 [TABLE]

By David Erickson | February 25, 2014

This latest survey finds current social spend at an average 7.4% of budgets, a figure unchanged from 2 years ago.

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Millennials' Demographic Statistics, February 2014 [TABLE]

By David Erickson | February 25, 2014

Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).

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Top 10 Online Video Properties, January 2014 [CHART]

By David Erickson | February 25, 2014

The number of video views on Facebook more than tripled to 3.75 billion in December.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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