Social Media Millennials Prefer For Brand Communication, November 2013 [CHART]
Data released in November 2013 by The Futures Company had similar findings, with YouTube overtaking Facebook last year as the favorite website among US internet users ages 12 to 19. While Facebook ranked No. 1 with 59% of respondents in 2012, it fell to second place in 2013, cited by 48%. YouTube took the top spot last year, with 50% of teen internet users citing it among their favorite websites; however, the video site had also lost share, falling from 55% of respondents in 2012.
Despite YouTube’s popularity, The Intelligence Group found that Facebook was the preferred social network among US teen and millennial internet users for communicating with brands, cited by the majority of respondents. Read the rest at eMarketer.