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7 Types Of American Smart Phone Users [TABLE]

By David Erickson | February 21, 2014

Table - 7 Types Of American Smart Phone Users

Experian Marketing Services has released a report  segmenting US smartphone owners into 7 groups, ranging from the hyper-connected “prodigies” (who make up 5% of the smartphone population) to the low-usage “talkers” (who make up 13% of users and tend to skew older). Each group is unique in its own right, presenting marketers with different opportunities to target and engage them. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, eCommerce, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Technographics and tagged Android, Apparel Marketing, ARRP, Chrome, eTailing, Flickr, Home Improvement Marketing, iHeartRadio, iOS, Mad Magazine, Magazines, Mobile Apps, Mobile Gaming, Mobile Social, MySpace, PayPal, Restaurant Marketing, Retail Marketing, Runner's World, Smart Phones, US Airways, YellowPages

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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